Fan Culture

More Than Supporters: How African Football Fans Are Changing the Global Football Conversation

​​During the 2026 FIFA World Cup, one of the tournament’s biggest conversations did not begin inside a stadium or television studio. It unfolded online. From Nigeria and Ghana to Morocco, Kenya and South Africa, African football fans dominated discussions on X, TikTok, YouTube and Instagram. They celebrated underdogs, debated refereeing decisions, analysed tactics, created memes […]